Encounter magazine launches Shop Local Directory for convenience & impulse store retailers

17 October 2011– Encounter, the online magazine for independent convenience and impulse retailers at www.encountermagazine.co.uk has launched a Shop Local directory. The new listing service is free for retailers and shoppers and allows retailers to highlight their stores to shoppers with their own free Shop Local web page.

Moray Newberry, owner of Encounter Magazine, is already reporting fast take-up for the new directory service. “Retailers are loving it”, he says. “They can give details of their shop and location and shout about their services – and it’s all totally free. And the best bit for them is that we do all the site updates as well”

The online directory is a development of the magazine’s highly successful Shop Local campaign which promotes the travel cost and convenience benefits of local shopping.

Retailers can register their store on the new Shop Local directory by registering here or calling the Encounter team on 0161 743 0980.

Encounter Magazine’s new Shop Local Directory will encourage shoppers to locate and use their local C&I store. Each store gets a free web page which gives information about opening hours as well as the products and services on offer.

The Shop Local Directory is an exciting new opportunity for national brands to promote a current offer direct to consumers on both the Shop Local Directory website as well as on the individual local C&I stores web page.

Encounter Magazine is a free, bi monthly magazine providing product information, industry news and business resources for independent convenience and impulse retailers. The online format allows brands to showcase products and engage retailers with interactive content, vivid graphics, video and flash. Encounter has a database of over 24,000 convenience and impulse buy stores.

Contact:

Moray Newberry,

Encounter Magazine,

54 Oldfield Road,

Salford,

Manchester,

Zip: M5 4LZ

Tel: 0161 743 0980,

Mob: 07836 386809,

www.encountermagazine.co.uk

morayn@encountermagazine.co.uk