Cheshire, United Kingdom (30th April 2013) – Digital agency Click Consult believes that Google AdWords’ new upgrade centre will help its PPC department to complete the transition to enhanced campaigns.
In an announcement in April 2013 on its official blog, Google AdWords revealed that it had introduced the new upgrade centre “to make upgrading easier for advertisers with lots of campaigns.” It can eventually be able to be accessed via the ‘Campaigns’ toolbar in AdWords and advertisers will be able to upgrade multiple campaigns, as well as merge campaigns, in just a few short steps.
Enhanced campaigns were introduced by AdWords in February 2013 to help advertisers better manage their campaigns, as people now access the web on multiple devices and from various locations. Enhanced campaigns allow advertisers to manage bids for ads accessed on different devices, as well as in different locations and at different times of the day. It also allows for smarter optimisation of ads; for example, click-to-call extensions on ads accessed via smartphones.
Click Consult have begun the process of moving to enhanced campaigns for all of its clients since they were introduced in February 2013, but the agency believes that the new upgrade centre will help them to complete this process in a more efficient manner.
“Our PPC team have been working hard over the last few months to ensure that all of our ads are now classed as enhanced campaigns. They play a big role in today’s digital marketing mix as consumers search on different devices and in different contexts, so it is integral that we offer these to our clients,” said Liane Grimshaw, Managing Director of Click Consult. “The upgrade centre will help us to complete this process in an even shorter timescale and will also help us to better manage all of our future campaigns.”
For more information about mobile search engine optimisation and PPC, visit www.clickconsult.com or call 0845 205 0292.
About Click Consult:
Established in 2003, Click Consult is a digital marketing agency based in Hooton, Cheshire. Employing a team of marketing professionals with decades of combined experience, Click Consult works with businesses of all sizes, and from many different sections, from across the UK. With a specialism in search marketing, Click Consult also has dedicated PPC, social media marketing and web development teams, too.
Contact Click Consult:
Claire Davies, Click Consult®
Unit B1, Willow House,
Oaklands Office Park,
Hooton Road, Hooton,
Zip: CH66 7NZ
Tel: 0845 205 0292