Mazda is known for its classic ‘Zoom-Zoom’ campaign. For the unfamiliar, the classic ad campaign centers on the feeling of rushing adrenaline and freedom that comes with owning a Mazda. It easily elicits in buyers these feelings as well as referencing Mazda’s reputation as a maker of exciting and affordable sport-inspired vehicles. The original campaign, which premiered for the automaker in the 1990s and early 2000s, was a huge success and brought car buyers zoom-zooming into dealerships across Canada and the world to be a part of the good feelings.
The newest campaign from Mazda is a fresh approach that is geared toward buyers in the 21st century. The ‘Game Changers’ campaign is meant to be an update on the feelings the ‘Zoom Zoom’ campaign began to associate with the experience of Mazda ownership. Uniqueness and sport are at the heart of the campaign, which reflects Mazda’s core corporate values of innovation and exhilaration, and the desire to make owning and driving a Mazda fun for everyone. The campaign also highlights the origins of the Mazda line of vehicles as athletic and refined as well as fun and friendly.
The concept of ‘Game-Changers’ is relevant and needed refreshment for the Mazda brand. With all of the success the carmaker came to in the last twenty years, it makes sense that the brand is revitalizing its image. Starting this may, buyers and the market art large will begin to see ads that are truly game changing, for both Mazda and the industry as a whole.
The ‘Game Changers’ campaign brings to the spotlights the advancements in technology and design that Mazda has proudly rolled out onto the street and into the showroom. Some of the new Mazda features that the campaign will emphasize include Skyactiv technologies, the new diesel race program, green initiatives and fuel efficiency standards, and the amazing new Mazda 6 sedan, which is already beginning to get press attention for its beauty and functionality.
The campaign will attract interest and buzz not only through its focus on the new ways that Mazda has taken to improving its product line, but also through getting celebrity ‘game changers’ from the world of sports involved, too. Some of these figures include the legendary high jumper Dick Fosbury and the big-wave surfer Laird Hamilton. Auto fans that double as sport fans will surely anticipate and enjoy the breath of fresh air that this campaign will bring.